Football Australia is thrilled to announce a landmark partnership with Hahn, which will see the brand become the naming rights partner for the Australia Cup, elevating one of the nation’s most celebrated football competitions.
From 2025, and for the next three years, the Australia Cup will officially be known as the “Hahn Australia Cup”, marking a new era as Hahn unites with Australia’s largest grassroots-to-professional football competition.
The Australia Cup stands out for its vast reach and inclusivity, bringing together over 750 senior community clubs across the country. This partnership will forge a lasting connection between Hahn and Australia’s active, football-loving communities, underscoring their commitment to uniting people and strengthening bonds through the shared love of the game.
Commenting on the announcement, Football Australia CEO James Johnson said: “This exciting partnership marks a significant moment for the Australia Cup, and we’re thrilled to welcome Hahn as the naming rights partner for this extraordinary competition.
“The Hahn Australia Cup represents more than just a football tournament; it brings together grassroots players, officials, fans, and communities from across the country in a shared celebration of the game. This partnership with Hahn, one of Australia's most popular beer brands, aligns perfectly with our vision for the Australia Cup, and we’re excited about the impact this collaboration will have on Australian football.”
This partnership paves the way for Football Australia and Hahn to build a lasting relationship as the “Official Beer of the Australia Cup”. Through this partnership Football Australia and Hahn will work together to continue to grow the Australia Cup and provide new opportunities for football fans to engage with the competition. Hahn is one of the fastest growing beer brands in Australia, with consumers enjoying it’s no-compromise offering. Hahn's range of low and zero carb beers allows drinkers to make a "mindful choice" without sacrificing taste, making it a great option for footballers wanting to keep active and enjoy a beer with teammates afterwards.
Lion Australia Managing Director, James Brindley, said: “We’re incredibly proud to partner with Football Australia as the official beer and naming rights partner of the Australia Cup. The Hahn Australia Cup is a competition that pits park footballers against professionals in the ultimate David vs Goliath matchup. Aussies love to back an underdog and every year the Australia Cup delivers 'Cupsets' that engage and inspire players and supporters alike. Hahn is here to celebrate the on-field moments that forge lifelong bonds and become the stuff of legend in months and years to follow. We look forward to raising a Hahn with the players, coaches, and communities that bring this tournament to life each year.”
This partnership ushers in an exciting new chapter for the Australia Cup, celebrating the vibrant community spirit of Australian football and creating unforgettable experiences for fans, players, officials and supporters.
